Have you ever thought about this question, "Who made my clothes?"
The thought probably doesn't ever pop into your mind when purchasing clothes. That is because that is how the industry has wanted it. Times are changing. Adidas is one of the brands that is making an effort to change toward transparency. But Adidas has a long way to go toward being ethical, (click here for brand details) and being transparent alone is not enough.
When abuse of power, child labor, neglect of employees is happening behind the scenes of a brand or retailer, it makes sense that they don't disclose this information. Many people in the company are not even aware of it, due to total lack of communication. People at the "bottom of the rung" are not allowed to contact someone 'important', even just to make conversation. It is a hierarchy, a ranking where abuse of power thrives. People who often weasel their way to the top are in it to make sales and accumulate wealth. Would you buy a product that is 100% upfront about its use of child labor, day and night? Most people would not, or I will hope that they would at least think twice.
If we just take a step back before we start hitting up the mall and department stores, and really invest time in our wardrobe we can not only change our own lives, but others' as well. Great style takes planning. It should not be treated as a fast food meal, but more like a holiday dinner party. Even those without much money can make smart financial choices and afford high quality apparel that will be a staple piece for years. How often do we buy items because they are on sale just to watch them sit in our closet? For our sakes, we need to quit taking the bait of consumerism and begin shopping in a smart, budget friendly, and self-appreciating way. We won't be perfect of course, especially in this toxic world we live in, but any small effort is gold.
Adidas has been my main brand for years. I love the Adidas aesthetic. After doing brand research, my love for the aesthetic has not changed. One word saves me: resale. Resale is golden. There are thousands of resale options, such as online shops, apps like Poshmark, and storefronts nationwide like Buffalo Exchange. Just having even a small consciousness of your consumer habits will put a dent in our world for good. And hey, you can even save money while you are doing it.